Case Studies

One of the most enjoyable aspects of cutting edge digital marketing stems from our experiences with client projects. We offer the following case studies as a sample to how our team works in a specific project environment.

Our goal is to be proactively transparent with everything we do. Our focus is not on being mysterious and guarded in our practices. We follow industry known best-practices for optimizing a client's campaign.

If you think your project could qualify as a case study for ONERank, contact us now. We're always on the lookout for new, innovative and previously untapped niche industries (branding, products and services) that have explosive opportunities.

Case Study: IT Services Company (San Diego)

One of ONERank's first clients was an up and coming Information Technology (IT) service provider out of downtown San Diego. The market was ripe for a strong presence to overtake the marketing reach of the countywide network of growing businesses. They were able to easily identify their target client demographic having been in business for nearly 10+ years. However, the marketing message of their website and collateral materials was disjointed and tangential in the message being purported. ONERank built a cohesive strategy to identify the target demographic, online, via a revamped website (making it simple in design, while properly directing clients where they needed to go), internet marketing, and concerted effort on social media marketing outlets.

The company's web traffic and monthly visitors rose from 170 unique to approximately 900 within the first 3 months. The goal was to not simply drive more traffic, but to get a higher quality (relevant) visitor that was more inclined to utilize their services. Unfortunately, the traffic for this campaign was not regional based. Fortunately for the CEO, it forced the company to expand their operations to cover all 50 states by building an internal network of subcontractors.

This explosive growth is the target goal when working with ONERank Internet Marketing. We see beyond the numbers and put the end goal within reach.

Case Study: Plastic Surgeon Group (Beverly Hills)

ONERank met this team of plastic surgeons at an industry social networking event in Los Angeles. We had been introduced as a way to help them form a new business venture where they would consolidate their practices in order to increase efficiency and specialization. While the team was diversified in age and specialization, they all understood the efficacy of how online marketing can return huge ROI (return on investment) for their industry. Most of their clientele were professionals, with average to above average income, computer savvy, and always looking for the next best thing. Our team worked with one of the biggest traditional media marketing and branding agencies on the West Coast to develop several viral videos showcasing the services available.

We also utilized key clientele of celebrity and well-known political figures who endorsed the services via Twitter and Facebook. Web response and online information requests went through the roof. The team was able to fill their schedule for 5 weeks in advance within the first 7 days of launch. ONERank now provides website conversion optimization and customer service workflow via their website - helping to retain existing clients as well as reward every referral.

Tapping into the specific psyche of the client demographic is a key concept in online marketing with ONERank. Finding the potential client at the right time of the buying cycle (research, buy, support) and ensuring they are supported in each position is critical to a well balanced online marketing strategy. We drill into their behavior, needs and desires to derive your perfectly matched client.